Mailshot marketing – does it work?

Any mailshots to your clients can be very beneficial. You have to have the hook and some sort of action that you require them to take, and with these, you need to ensure that the expenditure on the mailshot justifies the action.

So what can be done to minimise the costs and how do you research an effective mailshot?

A case study in recent times was for a recruitment agency wanting to drum up new business in both new geographical areas and also in existing areas but with new clients.

The first thing the agency did was to build its database, and it ended up with 6000 new and potential clients to send the mail shot to.

The next action was to write a newsletter to these firms that contained advertorials explaining the services of the company but also providing the clients with good advice.

These two activities on their own took some time, but the actual production of the newsletters required trips to the printers to get all the type set in the right place and then for the newsletters to be stuffed and sent.

At Chester Web Marketing, we are able to do mailshots for you as part of our service. We have an envelope stuffing machine that can save you considerable time and cost. We are able to plan your mailshot and identify potential customers, including the creation of a database for you and send the mailshot out at a lower postal price than you would otherwise pay.

It is partly the flexibility of our company that enables us to be able to offer such a wide service.

All of these tasks are time consuming, but if the price is a reasonable one, it is possible for you to send out a mail shot and expect a good response without needing to undertake considerable amounts of work yourself.

For further details of our services, please contact us at www.chesterwebmarketing.co.uk